October 3, 2007
Web Design
New look at Barnes & Noble
The site makeover of bookseller Barnes & Noble is worth some study. They are now using a classic serif/sans serif combination—a flavor of Bodoni and a condensed sans serif (it looks close to several but the fact that I can't find an exact match makes me wonder if it isn't a custom face. Comment below if you have an idea).
I particularly like the color palette of bronzes, teals, greens, and gold. Each of the sections—the cover, B&N Review, B&N Media and so on—has its own distinctive look yet they all clearly fall comfortably within the family.
Barnes & Noble has been carving out this “modern elegance” style for a while now, this makeover really cements it for me.
The makeover at Barnes & Noble...
Comments
I think the B & N colors are a little too pastel and look washed out.
Posted by: Suzanne | October 7, 2007 2:26 PM
Perhaps. But I think that's why it works for me--the tone is what makes it a style of its own. The neutrality of it makes the product images most prominent. Chuck
Posted by: Chuck Green | October 8, 2007 2:58 PM
I also like the colors. It looks elegant.
Posted by: Leslie | October 8, 2007 10:04 PM