January 15, 2014
Do you use Facebook to promote your organization? Read this important post about using images, links, and text...
I have been wondering why the posts I create using images, links, and text on my Ideabookfb Facebook page seem to "reach" significantly fewer readers than those without images and links.
So I tried an experiment prompted by an article by Shelly Palmer, a Tech Expert for WNYW-TV in New York. He posed that Facebook posts created using text, images, and links reach far fewer of your potential readers than those without images. And, if you read through Palmer's article, it appears the folks at Facebook agree (with the expected provisos).
In any case, I did a simple (albeit unscientific) test of my own and what he says certainly seems to be the case. If you've made the same mistake as I have (using images with my text and links) I think you'll find this quite interesting.
To be fair, I don't believe the numbers "lie" but I do think, if you are not aware of this issue, the way it works is counter-intuitive and something I wish had been made more clear.