October 3, 2008
Typography
Where to get a fine, free font and witness some clever marketing
Recently, I've heard buzz from several corners about Museo, a font designed by a Dutch art director named Jos Buivenga and published by his foundry, exljbris.
There are two interesting things about it. First, it is a well-designed font that deserves a look. And second point of interest is how it is being marketed. The Museo family is listed on MyFonts.com in five different styles—what amounts to light to heavy. The mid-range weights are offered for free and the lightest and heaviest versions are priced like a regular font. A clever way to get you to try it. I, of course, want the other two weights as wells. Hence I will be light $33.
A new family, Museo Sans at MyFonts.com...
Leave a comment