March 3, 2006
Print Design
Zcard.com: Brochures in overdrive
If you've read much of my stuff, you know what I mean about “jolt thinking,” questioning the basic premise—the what, why, and how of doing something. There is, for example, no design law that says a brochure has to be a certain size and shape. To the contrary, breaking the mold can be the breakthrough that gets a prospect interested. To that end, consider designing your next brochure in the form of a “zcard.” If you're printing more than a few thousand, and your client isn't afraid to do something different, check out this intriguing, proprietary format:
