June 8, 2011
Print Design
Understanding how a logo will be used
To design a great logo the designer needs to have a sense of how it will be used.
Watch how well these stark black and white logos and wordmarks translate to the packaging on which they are ultimately used.
Work of this quality requires a clear understanding of current and future usage, a keen understanding of printing and packaging, and lots of foresight.
The designer is Rob Clarke.
Example 1: In black and white...
Example 2: In black and white...
Example 3: In black and white...
Rob Clarke's full portfolio...
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