December 19, 2005
Print Design
Ideo.com: The Tiger Woods of industrial design firms
I think of IDEO as the Tiger Woods of industrial design firms—it redefines the game everyone thought they knew. Recently, they unleashed their brain trust on the concept of business cards. How might they be used and what might they look in years to come? |
The business card exercise:
If you're not familiar with IDEO to take a few minutes to see what a well-oiled innovation machine is capable of: