October 12, 2007
Print Design
The Tate Brand
To me, the very nature of a logo is singular—a visual signal that comes to represent the entity it is tied to. But great design sometimes redefines the application. Wolff Olins designed the Tate identity back in 2000 and opened (some argue re-opened) a different chapter in logo design. Instead of one version the created several. Instead of one color, they chose eighteen. It is as fluid as the institution it represents.
Click the logo in the upper right to see several variations...