October 7, 2011
Print Design
The art of the menu
A restaurants is a packaged experience. I've always thought it was one of the toughest businesses you could possibly undertake. A great restaurant requires a great chef, smart financing, good management, thoughtful interior design, superb customer service, and a solid brand.
One of a customer's first impressions is formed by the menu. The minimum requirement is that it is comprehensive, interesting, and inviting. I'm always fascinated to see how designers handle it.
So I was excited to read that UnderConsideration has started a page highlighting distinctive menus from around the world. Thanks to The Print Handbook Newsletter for pointing us to it.
Need more? I did another post about menu design here...
Thanks to The Print Handbook Newsletter for pointing us to it...
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