PagePlane.com

May 27, 2011

Print Design

There's lots to be learned from self brand packaging design and marketing philosophy

Retail, self brand packaging it an expertise unto itself. Communication Arts recently recognized Terri Goldstein's Goldstein Group for their makeover of Luden's Throat Drop packaging and that led me to their site and portfolio.

As you parse it, you realize how complex it is to design something that both captures attention and communicates the big picture in a matter of moments. It requires sophisticated research, an understanding to consumer behavior, and executions that use a mix of messaging, color, custom typography, depth and movement, and storytelling symbolism.

I think there's much to be learned here. The challenge is to translate these techniques to conventional print and digital materials.