April 2, 2010
Print Design
Print isn't dead, it's going digital
Surely printing on paper and systems for delivery of print have and are changing dramatically, but we are FAR from the disappearance of the print model.
There is a tendency for the web dog to bark at the print dog—as if the web dog is somehow smarter, more capable, better. But the web dog needs to remember where he came from. The web is awash in print metaphors—menus, file folders, pages, indexes, and so on—all foundational structures of the printed page.
It's exciting, to me, to discover people who are more interested in the next step than they are in the argument—in combining the strengths of both worlds to craft new solutions.
This is one of those cases. It is a new take on the conversion of the magazine from print to pixel. The producer is BERG, a design consultancy that works "with companies to research and develop their technologies and strategy, primarily by finding opportunities in networks and physical things."
A concept video on the future of digital magazines...
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