March 17, 2008
Print Design
“Paper enables a certain kind of thinking.”
In his article for The New Yorker titled “The Social Life of Paper,” “Blink” author, Malcolm Gladwell proposes that the only reason paper is viewed as an antiquated medium is because, “We have been tripped up by a historical accident of innovation, confused by the assumption that the most important invention is always the most recent.” Had the computer come first, he speculates, we would think of paper differently.
I point to this because I think we can get so wrapped up in the beauty and flexibility of the online medium that we can loose track of the importance of the conventional form of communications—collateral, correspondence, direct mail, and so on. If you did not read it when it originally appeared, take a look, it is worth reading.
The Social Life of Paper, Looking for method in the mess by Malcolm Gladwell...
In the Ideabook Design Store: Templates for InDesign, QuarkXpress, or PageMaker...