March 16, 2011
Print Design
The future of identity systems? A logo for the organization and versions for each person within it
As Creative Director and Designer Richard The explain MIT's new identity, "The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces."
The design is billed as a collaboration with TheGreenEyl, designers Richard The and E Roon Kang, and programmer/designer Willy Sengewald (of TheGreenEyl).
Nice idea.
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