June 19, 2006
Print Design
Identityworks.com: Tony Spaeth on identity as a tool in marketing and managing
Tony Spaeth, the expert behind identityworks.com, demonstrates how to use identity as a tool in marketing and managing. His clients are big brands such as Caterpillar, Dow Jones, J.P. Morgan, and Sony Corporation—but his thinking works at all levels.
Be sure to see his excellent flow chart on identity design...
http://www.identityworks.com/tools/CI process charts.gif
And his links to guidelines and standards manuals...
http://www.identityworks.com/tools/guidelines_and_standards_manuals.htm