December 17, 2010
Print Design
How to use paper foldables as a tool for marketing
Illustrator Bryan Green uses what might appear to be a somewhat frivolous or purely artistic medium — papercraft — as tool for marketing. He creates cut-and-fold objects and characters that his clients distribute to promote products such as books, games, software, and so on.
I like the idea and I'm going to recommend it to a couple of my clients. Used in the proper situations, I think it could be an effective way to stir the marketing pot.
Bryan Green's Paper Foldables...
An example of how one client is using Paper Foldables...
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