October 27, 2008
Print Design
How to bust a marketing stereotype
One way is to make fun of yourself. And that is what got me to actually read one of the bazillion credit card offers I get every month. Somebody must have said, "These letters are a joke to consumers, let's laugh at it with them." Hats off the the copywriter or art director who though it up and to the corporate folks who let it stand. This is definitive marketing.
In the Ideabook Design Store: Before & After: Page Design...
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