October 14, 2011
Print Design
Design's next big thing?
Technology can be a little overwhelming sometimes. We're moving so fast, it's difficult to know which ideas to adopt and when to adopt them. Just when you settle on a content management system, for example, someone invents a new system that makes the one you just adopted looking kinda lame.
But it's inevitable. Hardware and software companies are like sharks, unless they keep moving forward, they drown — so they relentlessly invent and re-invent devices and tools in the hope that they'll maintain and grow their audience.
The good news is the creative options are ever expanding, the downside is it's almost a full time job separating the necessary and valuable from the gingerbread and hype. I love Adobe, in my lifetime they have played a major role in transforming my profession from a craft to a way of life.
I know it has become the industry way — but the Broadway show stuff makes me uneasy. I'm beginning to feel less like a partner and more like a member of the audience. Honestly, given the forces at work, I don't know that it is a problem that can be resolved, I just feel compelled to point to the obviousness of it.
You be the judge: Adobe's next big thing -- the creative cloud.
Adobe Chief Technology Officer Kevin Lynch's keynote presentation at MAX 2011...
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Good thoughts, Chuck. Keep 'em coming!
Posted by: Keith Gilbert | October 14, 2011 8:35 PM
Good to hear you Keith.
Folks, if you don't know Keith Gilbert, let me introduce you. Keith is one of the top Adobe product experts on the planet. I'm most familiar with his work as a consultant to designers and organizations who want to perfect the use of all types of raw data with InDesign but, as you'll see, that's just one of his many areas of expertise. You can read all about his work here... http://www.gilbertconsulting.com
Posted by: chuck
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October 15, 2011 10:05 PM