PagePlane.com

November 24, 2010

Photography

What is a photo stylist?

Many of the photographs you find in catalogs, brochures, websites, and other marketing collateral pieces include objects and materials that help to establish a particular style or to tell some part of the visual story. They are not the focus of the photograph, but they add some significance. Determining that style and/or searching out and delivering the objects are the purview of the photo stylist.

If you've ever searched out props for even a few photographs (no less an entire catalog) you know how difficult a task it can be. Not only do you have to find what you want, you have to make arrangements to rent, borrow, or buy what you've found and have it available when and where it is needed.

Here, for example, is a look at stylist Jeffrey Moss — a stylist for retailers such as Pottery Barn and Target. First, a gallery of images showing his home, a clear expression of his design point-of-view.