April 2, 2008
Photography
How to see the same thing everyone else sees—in a different way
There is a great lesson here. Photographer Andrew Zuckerman photographed animals commonly seen in the wild and brought them into a studio and photographed them on an infinity cyc (a seamless, white cyclorama used to focus all attention on the objects placed on it). It helped him to capture images that are very different than what you normally see.
My point is this: when you take a subject and isolate it from the normal ways in which it is described and shown, you are likely to find a new way of communicating it.
Creatures by Andrew Zuckerman...
In the Ideabook Design Store: Design-It-Yourself: Graphic Workshop...
Reminds me of Yann Arthus-Bertrand photos of people and animals in front of a brown backdrop on location. Both ideas provide such memorable images.
Posted by: Jeff Green | April 4, 2008 1:17 AM
"when you take a subject and isolate it from the normal ways in which it is described and shown, you are likely to find a new way of communicating it."
I so agree with you. And in the communication, you get the (at times) desired doubletake needed for grabbing your target market.
Btw - I just spent time reading about one of your books, 'Design-It-Yourself: Graphic Workshop'. It seems a fantastic idea and one I'd be interested into looking into more. Not for me of course (I'm a dinosaur) but for our readers. Jeff Fisher has touched on it at Creative Latitude with a nice writeup, and as we are revamping CL there will be a surge in design resources listed. Your Design-It-Yourself will, of course, be at the top of the list. Nice.
Posted by: Catherine Morley | April 5, 2008 3:52 AM
Thanks for this Cat.
Nothing prehistoric about Catherine Morley and designers-who-blog.com. To the contrary, I think of you as an explorer of the first degree. Nothing keeps a designer's work more vital and interesting than prodding and poking the process—I'd say you know a thing or two about that.
Posted by: Chuck Green | April 5, 2008 12:15 PM
Thanks Jeff, had no seen that. Good analogy.
Posted by: Chuck Green | April 5, 2008 12:19 PM