November 19, 2012

Marketing PR

We are all artists now

Here is a smart, insightful, and uplifting new manifesto by Seth Godin: We Are All Artists Now. I'm not pointing you to it because Seth is a well known writer and some might find it useful, I'm suggesting you read it because it is brilliant and important.

This little nugget is a new fundamental...

Quality Is Assumed

We assume that you will make something to spec.

We assume that the lights will go on when we flip the switch.

We assume that the answer is in Wikipedia.

All we're willing to pay you extra for is what we don't assume, what we can't get easily and regularly and for free. We need you to provide the things that are unexpected, scarce, and valuable.

The manifesto gives you a taste of his upcoming book, The Icarus Deception: How High Will You Fly?

seth godin the icarus deception

The website...

We Are All Artists Now (427KB PDF)...

You can pre-order the The Icarus Deception here...

Seth's blog...

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