May 21, 2008
Marketing PR
Thinking from the reader's point of view
Many of the studies conducted by the Media Management Center are designed to distinguish the aspects of the readership experience that “motivate” from those that “inhibit.” The report I have linked to refers to the online experience but there are also studies regarding newspapers, magazines, and television.
The report is interesting in the sense that it characterizes the reader experience using phrases such as the subject “Entertains and absorbs me,” “Looks out for people like me,” “Regular part of my day,” and so on.
The Media Management Center's Online User Engagement Study (120KB PDF)...
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