December 12, 2005
Marketing PR
The FTC on the legal responsibilities of the advertiser
Quick quiz: Can you be held responsible for the advertising claims of your client? Surprisingly, the answer is yes. The Federal Trade Commission (FTC) says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims. This section of their Web also offers specifics about everyday issues such as free offers, catalog details, pricing claims, and lots more stuff we as designers, copywriters, and their clients need to be aware of.
