April 17, 2006
Marketing PR
The branding conversation
Join the worldwide conversation about branding. Whether it is a provocative debate titled “Do names really matter?” or a signature paper on “What is a Brand,” Interbrand's Brandchannel.com provides valuable perspectives through the eyes of clients, designers, marketers, and educators.
The cover page:
http://www.brandchannel.com
One of many debates:
http://www.brandchannel.com/forum.asp?bd_id=30
One of a long list of papers... Here:
http://www.brandchannel.com/images/Papers/What_is_a_Brand.pdf