August 8, 2007
Marketing PR
Show versus tell
I think most advertising experts would agree that “showing” is generally more effective than “telling”. By that I mean showing the point you are trying to make is, in most cases, preferable to describing it with words. That said, great design rarely survives a poorly crafted message. John Kuraoka seems to be one of those workhorse writers who knows how its done AND is willing to share that insight with others.
John Kuraoka's copywriting insights...
His independent guide to free and cheap small business advertising and marketing...
In the Ideabook Design Store: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines...