March 17, 2014

Marketing PR

The Olive Garden and logo hate-speak

I'm the odd man out on this one. I like the new Olive Garden logo. To me, it is somewhat "Jessica Hische-ish," though she would probably want me to make clear that she was not the designer.

That said, the overall response to it seems to rank right up there with the response to the new Coke.

olive garden logo

The image from The Dieline...

From The Dieline: Before & After: Olive Garden's New Logo...

From BrandNew: An Olive Branch No One Wants...

From AdWeek: Is Olive Garden's New Logo as Wretched as Everyone Says?...

From Fast Company Design: Olive Garden's New Logo Is The Pits...

The action plan published by Darden the parent of Olive Garden (2.8MB PDF)...

Follow Chuck on Facebook...

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Comments

They probably wanted to get away from having to print 4 color forms .

That too. You like it?

Are you really surprised about all the hate-speak? Designers and Art Directors are one of the most unhappiest lots as it is.

Anyway, the way that so-called "design" has gone over the past decade and a half, I'm not at all surprised. We've lost our collective ability to recognize that LESS IS MORE. With convenient software tools at our disposal, it's too easy to over-indulge everything, and that unfortunately includes logos. Why do a simple recognizable image when you can texture and drop shadow it up to the point of mud at 50 feet away on a billboard or delivery van. We somehow have gotten in a habit of believing every eye is a captured audience. when in reality now more than ever we should be striving for simple design and immediate recognition. There has never been more competition for your eyeballs.

Here's an idea... Gestalt was and is the way to go. It involves a little less indulgence and perhaps a touch more discipline by the designer.

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