February 1, 2006
Marketing PR
Marketing Experts: Sean D'Souza
Marketing is complex. What works for one enterprise does not necessarily translate to another—there are simply too many variables. For that reason, I am skeptical of formula marketing—sets of rules that claim to ensure some level of success. Formulas imply that you can sell anything to anybody, and I just don't believe that's true. That said, I LOVE formulas. A good one can apply to certain clients in certain situations and is worth it's weight in gold. Sean D'Souza, a former Leo Burnette copywriter, offers a formula worth adding to your arsenal—it comes in the form of a 30-page e-book titled “The Brain Audit.” If you decide to spring for a copy ($37 US)—be sure to share your impressions with me. (Check out all the free articles too.)
