January 2, 2009
Marketing PR
Marketing in the real world
As with all lessons, some of the most profound marketing lessons are learned outside the office. Two back-to-back segments of the December 19, 2008 episode of This American Life pose stories that got me thinking in marketing mode.
The first segment, the Prologue, looks at how profoundly one point of view can effect the communication and dissemination of a message.
And the second, titled "Shots in the Dark," is a stark reminder of the significance of the shift in attitudes between old attitude of "the needs of the many outweigh the needs of the few" and the new belief (of many) that "everyone is entitled to make the choices that they consider best for their own situation."
Give them a listen, I'd love to hear your thoughts.
Click "Full Episode" and listen to the first two segments...
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