October 10, 2013
I'm sad tonight to hear of the passing of the father of Guerrilla Marketing, Jay Conrad Levinson
I met Jay when we both served on the Microsoft Small Business Council back in the 1990s and he was among the most genuine, lovely people I've ever met.
In those days he was at the top of his game, an author selling hundreds of thousands of books and enjoying enormous success. Yet he had time for everyone.
I remember, in particular, one occasion before a meeting, sitting with him and showing him some designs I had prepared and how interested and engaged he was.
It was that selflessness that, I believe, made him such a special person. He was, after all, the only person I've ever known who worked his way out of the upper echelon of big advertising--into the complex, individualized world of small business marketing.
And he did enormous good. His benchmark collection of practical, accessible insights helped countless organizations to see the logic in, and reap the benefits of, producing great products and services, treating people fairly, and improving the world around them.