September 4, 2009
Marketing PR
How to find and use graphic design research
We all know that sound research can help us avoid many of the mistakes typically necessary to arrive at good solutions to common graphic design and marketing problems.
One source of such research is the Software Usability Research Laboratory (SURL) at Wichita State University. This group specializes in software/website user interface design, usability testing, and research in human-computer interaction.
I'd like to hear of other sources of graphic design and marketing research--all types. Do you have a source to recommend? A favorite study? A particular statistic that had a significant effect on your work?
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I have found a lot of inspiration from this article. http://www.grokdotcom.com/2009/07/28/tests-indicate-ogilvys-old-school-layout-still-a-winner/
Posted by: Josh R. | September 4, 2009 1:55 PM
Good one Josh--thanks. Ogilvy On Advertising is one of my favorite (old school) books. Guess some of it isn't so old school.
Posted by: chuck
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September 4, 2009 4:55 PM