June 11, 2008
Marketing PR
Give away your product
This New York Times virtual tour of the Metropolitan Museum's new Greek and Roman Galleries is an excellent lesson in basic marketing. The idea is you give some significant portion of your product or service away to encourage a sale. Here, the museum invites us to virtually visit the space in the hope that experience will lead us to visit in person. I must admit, what immediately came to mind when I viewed the first scene was, "That's a place I would like to visit."
It's not rocket surgery, but it leads me to consider if there are parts and portions of products and services my client's might offer to their prospects.
NYT look at the MET Greek and Roman Galleries...
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