November 21, 2007
Marketing PR
Copywriting: It's not about fancy writing and big words
That's one of three fundamentals Brian Clark points when describing good copywriting skills. The other two are, “It’s also not about being contrived or cheesym,” and “It’s absolutely not about inappropriate high pressure sales techniques that simply don’t work.” That sage advice is the foundation on which copyblogger.com is built. It offers a unique angle on copywriting with a major in marketing and a minor in blogging.
A good introduction to the site: Copywriting 101: An Introduction to Copywriting...