July 21, 2006
Marketing PR
Copywriters: Bob Bly
Bob Bly is a gifted writer, copywriter, and teacher. His how-to articles are jam-packed with insight and information. Here's a taste:
The Fundamentals of Persuasive Writing
http://www.bly.com/Pages/documents/TFOPW.html
How to Write More Effective Technical Product Brochures
http://www.bly.com/Pages/documents/Cepbro1.htm
They are from Bob Bly's “How-To Articles for You” page