PagePlane.com

November 4, 2011

Marketing PR

A wonderful piece of stop motion animation and a subtle sale

A few weeks ago you and I talked about "content marketing" — the practice of producing editorial-like content to promote brands in print and online. It is a "subtle sale".

Here's an excellent example: a fascinating stop motion animation piece that not only touts the environmental, humane practices of the restaurant chain Chipolte, a second piece, on the making of the film, promotes the work of the advertising agency (Goodby, Silverstein & Partners), the production studio (Nexus Productions), and singer on the soundtrack, Willie Nelson.

You spell that s-y-n-e-r-g-y.