October 12, 2011
Marketing PR
All about "content marketing"
Do you know the terms "custom content," "content publishing," and "content marketing"? They all center around the idea of producing editorial-like content to promote brands in print and online.
A simple example is a magazine sponsored by a mobile device manufacturer that points to ways of using mobile devices to conduct business.
Following are some examples and resources (tip of the iceberg).
The Custom Content Council (CCC): A professional organization that represents custom publishers...
The Content Marketing Institute and 10 Must-Have Templates for Content Marketers...
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