January 30, 2008
Marketing PR
A pillar of effective marketing: How to tell a story
This wonderful little site reminds me of a passage from Ogilvy On Advertising. In it David Ogilvy recommends you “Write your copy in the form of a story.” Among the examples he sites is one written by John Caples for International Correspondence School under the headline, “They Laughed When I Sat Down at the Piano—But When I Started to Play...”
Onesentence.org offers a sound lesson in writing. As host Ryan MacMichael describes it, “It is about telling the most interesting or poignant story possible in the least amount of words.” To you and me, the challenge is to take the lessons learned here and apply them to writing copy.
