March 8, 2006
Marketing PR
A kick in the head
Every so often I see something that really jolts me—the design of the Bahamas Ministry of Tourism logo and it's Web is one of those somethings. To me, even if you don't like the style of the design (and I do), you'll appreciate what a powerful, on-the-money solution it is. The logo shows the diversity of islands and gives you a feeling that there is something distinct about each.
http://www.bahamas.com/bahamas/
Each island has it's own section and color scheme and is highlighted as a place on the logo. Gorgeous.
http://www.bahamas.com/bahamas/island/introduction.aspx?sectionid=6578
To all that add a first class collection of images that make me want to be there: