April 28, 2006
Marketing PR
A few favorite advertising and marketing books
Though I rarely read books (I look at the pictures)—these are some of my all-time favorites.
Ogilvy on Advertising by David Ogilvy—Ogilvy was a pipe smoking, sixties kind of guy, but he offered many valuable insights that still apply today.
Creative Advertising by Mario Pricken—an insightful, fascinating compendium of ideas for connecting great concepts to great imagery.
7Guerilla Marketing by Jay Conrad Levinson—an absolutely brilliant approach to marketing a small business.
Permission Marketing by Seth Godin—Like Levinson, Godin shows you how to apply important marketing concepts in the real world.
The Business Side of Creativity by Cameron Foote—an intelligent approach to selling design services. If I remember correctly, I spent six or eight hundred dollars for an earlier version of the same materials when I started my own business.
The E-Myth Revisited by Michael Gerber—a critical read for anyone thinking about working for him or herself.
The Copywriter's Handbook by Robert Bly—a great, common sense, copywriting idea book.
Those are some of mine, what are your favorite design and marketing books?