October 1, 2008
Learning
How to think of your design in context
These examples from the portfolio of Portuguese designer Goncalo Cabral reminded me of the how important it is to fully understand the context in which our designs will be used. It is not only is it important to grasp the literal environment in which the material will be used, it is also important to understand the underlying potential such as the pervasive mindset (if there is one) of the people who will be applying the design on a day-to-day basis. Or the current state of design in, in this case, the airline industry.
I don't pretend to know how deeply Mr. Cabal dug into the context on these projects, but I'm guessing it was well below the surface.
Goncalo Cabral—design in context...
An experimental postage stamp collection—a project where context is down right critical...
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