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How do we decide?

If I could promise you that for a mere $500 I could explain how (literally) the brain works to make decisions, would you pay it? I would.

Good news, it only costs $16.50. Jonah Lehrer's How We Decide reveals fundamentals about the complexities of the brain that every marketer should understand.

The fascinating interview that introduced me to Jonah Lehrer and How We Decide.With Robert Krulwich at the Strand Bookstore in New York...

Lehrer at the 2008 AIGA Business and Design Conference: Why the Sciences Need Art: Or, What a 19th-Century French Chef Can Teach Us About the Brain...

Frontal Cortex is his blog on scienceblogs.com...

Jonah Lehrer's web...

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