June 29, 2012
"Brainstorming sessions are one of the worst possible ways to stimulate creativity..."
Thank God, someone finally said it. To me brainstorming is like eating a raw oyster: I'm supposed to like it, I want to like it, but it just makes me gag.
Vindication, at long last, has come from Susan Cain's insightful piece for the New York Time titled, "The Rise of the New Groupthink".
In part she says, "Conversely, brainstorming sessions are one of the worst possible ways to stimulate creativity... But decades of research show that individuals almost always perform better than groups in both quality and quantity, and group performance gets worse as group size increases."
More on Susan Cain later.