December 28, 2012
Illustration
Using light and shadow to emphasize dimension
Andrés Moncayo is an Art Director at McCann in Colombia. I particularly like his dimensional illustrations for Mareol: a nonprescription motion sickness remedy.
His use of light and shadow made me do a double-take. Honestly, I wondered for a moment if I was looking at a paper model.
An illustration from the series...
Nope, this GIF animation reveals the story...
A second illustration in the series...
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