December 28, 2012

Illustration

Using light and shadow to emphasize dimension

Andrés Moncayo is an Art Director at McCann in Colombia. I particularly like his dimensional illustrations for Mareol: a nonprescription motion sickness remedy.

His use of light and shadow made me do a double-take. Honestly, I wondered for a moment if I was looking at a paper model.

andres moncayo mareol

An illustration from the series...

In detail...

Nope, this GIF animation reveals the story...

A second illustration in the series...

The series...

Moncayo's flickr feed...

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