June 24, 2013

Illustration

Hats off to the client that pays you to remind its customers its product could kill them

Julian Frost, the animator of this wonderful little piece, said: "What an odd thing it is for a company to pay us to joyfully remind you that their products may kill you. I read somewhere that train accidents have gone down since the video. I hope that's true!"

Mumbrella.com quotes Chloe Alsop, marketing manager of Metro Trains, as saying: "This campaign is designed to draw people to the safety message, rather than frighten them away."

It works.

dumb-ways-to-die

"The Dumb Ways to Die: devised by John Mescall and Pat Baron of McCann Melbourne, lyrics by John Mescall, music by Ollie McGill, vocals by Emily Lubitz, and characters and animation by Julian Frost...

A discussion of the piece on Mumbrella.com, an Australian media website...

The Dumb Ways to Die website...

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