June 24, 2013


Hats off to the client that pays you to remind its customers its product could kill them

Julian Frost, the animator of this wonderful little piece, said: "What an odd thing it is for a company to pay us to joyfully remind you that their products may kill you. I read somewhere that train accidents have gone down since the video. I hope that's true!"

Mumbrella.com quotes Chloe Alsop, marketing manager of Metro Trains, as saying: "This campaign is designed to draw people to the safety message, rather than frighten them away."

It works.


"The Dumb Ways to Die: devised by John Mescall and Pat Baron of McCann Melbourne, lyrics by John Mescall, music by Ollie McGill, vocals by Emily Lubitz, and characters and animation by Julian Frost...

A discussion of the piece on Mumbrella.com, an Australian media website...

The Dumb Ways to Die website...

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