June 8, 2009
Ideas 101
What is the purpose of graphic design?
I recently read an excerpt from Adolf Loos essay, Ornament & Crime (1908). He posed that, "The evolution of culture is synonymous with the removal of ornament from objects of daily use." He believed that "style" and "ornament" was "wasted manpower."
One-hundred years hence, to what I am sure would be Loos' great dismay, we are awash in graphic design--some ornamental, some practical, much of it both.
Skidmore, Owings, & Merrill, one of the world's leading architectural firms, offers some good examples of the degree to which graphic design is integrated into every level our lives. Their web site features everything from articles detailing the design of multi-million-dollar buildings to an article detailing the design of carpet: "Three individual carpet patterns derived from the random graphic appearance of landscape, traffic, and water."
It got me thinking, what ARE the best purposes of graphic design? Is our best work ornamental? Functional? Essential? Instructive? Timeless?
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