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July 25, 2008

Ideas 101

The hidden value of a good headline

Maybe a more apt headline is, "the hidden value of smart thinking." If you study the list of the "Latest News" headlines on the cover of cnn.com, you'll spot a tiny t-shirt icon next to one or more of the listings. Click it and you are whooshed off to CNN Shirt where you can order a t-shirt emblazoned with the headline and stamped with the date and time it was created.

The idea is the work of The Barbarian Group, the folks who designed the site. I point to it because I think it is worth noting the little things that go into building big successes. As you'll see in a brief story about the project, it has created lots of buzz and (not surprisingly) sold some shirts. Dual-cool.