April 28, 2010
Ideas 101
The flexible logo
I first read about the OKRA identity on Fontshop's Unzipped blog--they referred to it as "flexible design". As you'll see, OKRA landscape architects is an agency specialized in making plans and designs for public space in city areas and city related areas. It is a service that lends itself to this idea of creating multiple versions of a logo to fit the purposes for which they are used. It reminded me of another very successful execution of the concept for Tate.
It is certainly an idea worth considering when you tackle your next design project.
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