February 20, 2009
Ideas 101
Should you start your own design business?
As we go through this rough spot on the financial road, I'm sure there are plenty of folks in the job market who are considering going out on their own.
That fact reminded me of a rather profound (to me) insight I learned years back from Michael E. Gerber the author of The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It.
The crux of it is this: being highly skilled at what you do does not necessarily translate into being successful at running a business based on that skill.
That's all I'll say—the book was written in 1995 so you'll have to determine for yourself how relevant Gerber's solutions are today. I just point you to it because, as a business owner, I think it is an important point to consider if you are contemplating starting your own business or if you are trying to figure out how to make your existing business more successful. Hope it helps.
Leave a comment