September 21, 2012
A new resource for learning about integrated branding
The folks at Beakbane Marketing in Toronto, Canada are working to create a resource for the marketing industry: A site that will document some of the many pieces and parts organizations create to build their brands. Collateral, packaging, advertising (print, radio, TV, online), identity, and so on — the whole of which we think of as of the integrated brand.
As they explain it, "There are many sites on the Internet that show astonishing advertising or that show phenomenal online communications. Or clever corporate identity. Or beautiful products. But there are no sites that show how savvy managers are creating brands with a singular vision that are expressed coherently across diverse modalities."
The website is IntegratedBrands.org and you are invited to join in by adding your client's brand or another brands that interest you.