September 21, 2012

Ideas 101

A new resource for learning about integrated branding

The folks at Beakbane Marketing in Toronto, Canada are working to create a resource for the marketing industry: A site that will document some of the many pieces and parts organizations create to build their brands. Collateral, packaging, advertising (print, radio, TV, online), identity, and so on — the whole of which we think of as of the integrated brand.

As they explain it, "There are many sites on the Internet that show astonishing advertising or that show phenomenal online communications. Or clever corporate identity. Or beautiful products. But there are no sites that show how savvy managers are creating brands with a singular vision that are expressed coherently across diverse modalities."

The website is IntegratedBrands.org and you are invited to join in by adding your client's brand or another brands that interest you.

integrated brands

Here, for example, is how the tourism folk in Newfoundland and Labrador are developing the brand for their region of the planet...

Print advertising...

TV spots...

And so on...

The IntegratedBrand.org home page...

I've written more about integrated branding here...

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