January 21, 2008
Ideas 101
Design ideas 101: Make words into objects
We expect to see type in two dimensions—flat on the page. The proliferation of type shadows in recent years has had a profound impact on both print and web design. Today we regularly see words that are animated, distorted, made transparent, and so on. Here is yet another basic idea that needs pointing to: the technique of recasting words as objects. The purpose of these 3D posters is to recruit designers. I can't imagine anyone, who happens on them, missing their message.
