April 11, 2008
Ideas 101
Design: Define a problem, invent a solution
This simple example, to me, represents the best of design. These folks are experts at designing wine labels—a fairly narrow niche. But they studied their subject and found room to innovate.
The idea is “Wine Find”—a loose, perforated portion of the label that can be removed by the seller or customer as a reminder of the exact brand and vintage of the bottle they purchased.
That's the type of jolt thinking that gets me pumped—I can immediately think of several ways to translate the same concept to other media and formats.
The Wine Find label (450KB PDF)...
Stellar label designs and a better photograph of a Wine Find label (1MB PDF)...