September 18, 2013

Ideas 101

A LOGO CONTEST!!!

I received this email September 17th...

_______________________________________________________

"Hi there!

I wanted to get in touch with somebody I could compliment for this amazing site & blog - I love your demonstrated work, tips, tricks, and professionalism. I think it is absolutely amazing. In the topic of graphic design, I thought you should know that we, [company name], are having a Logo Design contest! This contest is viewed by us as a career-making opportunity for a freelance designer to potentially have their work seen nationally by millions of people on TV and on the Internet, driven by one of the largest advertisers in the country...plus the winner will receive $1,050.

I thought this would be a great opportunity to mention on your blog for your aspiring graphic designers and followers to see. This is such a big opportunity that it can't be missed! It started today, Sept 17th and ends on Sept 23rd.

Instructions are as such:

The logo should communicate that [company description].

Follow [logo contest website] to register for a free account and to post your design. For more information on [company name], please do not hesitate to visit our website (contestants are encouraged to do so, as well).

Best regards,

[Sender's name]
_______________________________________________________

My response...
_______________________________________________________

[Sender's name]

Excellent--perhaps [company name] would like to have a contest amongst new accountants to see who can do the best job of filling out its 2013 tax return (with $1050 going to the winner!) or maybe amongst fledgeling manufacturers to see who can come up with the best new product (with $1050 going to the winner).

Better yet, perhaps [company name] could change its business model. You and your competitors each complete a project [they provide an expensive product and service], the customer chooses their favorite, and the winner gets $1050!

"It's not the same thing," you argue?

It is. If you think a brand designer's time, training, equipment, software, office space, and so on, are somehow less expensive or less important than those of any other profession, you are simply mistaken.

Be clear: Such "contests" are not participated in by any designer who respects his or her profession and are not offered by any organization that appreciates and understands the value of excellence.

Sincerely,
Chuck Green

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Comments

Well Done! Well Done! Well Done! I've always wanted a perfect response to such idiots and ******** who do this type of "phishing", looking for free artwork, design or consulting, and this is it!. With your permission, I'd like to use it as a template in future. It has gotten to the point where we don't even respond to RFPs or RFQs any more. If we want a client or a project, we initiate the process -- on our terms. Great response, Chuck.

Have at it Dave.

Right on Chuck! Designers who would succumb to this disrespectful trickery are strapping on their running shoes for a race to the bottom. Pretty insulting stuff. They (the contest promoters) obviously have no self-respect as a company - as they are not interested in walking through the important process of developing a congruent brand. There is a lot of this going on. Thanks for your post.

Thanks, Chuck for speaking on behalf of all self-respecting designers. Great analogies.

Gee, I wonder if the physicians at my doctor's office would want to compete in a contest to see who can treat me the best?

Haha... say ahhhhhhh Jerry.

Thanks, Chuck.

Your story reminded me of the Dallas Mavericks uniform design contest held earlier this year [http://blogmaverick.com/2013/05/13/help-the-mavs-design-our-next-uniform/].

I mean, c'mon!
(Or as my grandma used to say: honestly!)

I agree completely.

Brilliant!
I am so angered by these types of "contests" which pretend that they will benefit the artist/designer! I came across one this past year where not only did they come-on with fabulous prize money and fabulous potential exposure, blah blah, they also demanded that the designer to pay an entrance fee to participate. What a scam!

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