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Ideas 101

A good lesson in "context" for graphic designers

Photograph 1 is fascinating. Photograph 2 is shocking. The difference is not that both animals are strange, the difference is that the second animal is shown in a totally unexpected context--surrounded by a pristine white background.

Makes me wonder how I better communicate a message by taking something people are used to seeing in one context and showing it in another.

Photograph 1...

Photograph 2...

See more of these wonderful creatures...

See how photographer David Doubilet captured these images on a specially constructed underwater cyc--and I thought I had some bizarre photo shoots...

I describe one slightly strange photo shoot here (hop down the page to "The glamorous life of a design executive"...

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